About FORTUNA Tokyo
Preserving The Traditional Japanese Culture
FORTUNA Tokyo is a Japanese luxury brand, born from Kyoto, Nishijin textiles, with a mission to ensure the preservation of traditional Japanese craftsmanship techniques.
Based on the concept “Traditional Modern-Classic”, a fusion of current trends and Japanese tradition was made possible.
For the majority, our products are men’s wear orientated. We produce items such as woven neckties to folding fans, Polo shirts, as well as traditional long-sleeve shirts, all at the highest quality standard.
A number of celebrities have also been seen wearing our products throughout Dramas and Television programs.
In 2015, with the aid of the Ministry of Economy, Trade and Industry’s “Cool Japan” program, we held a fashion show during Hong Kong’s Fashion Week, which show-cased our 2016SS collection.
We also collaborated with the movie “Itazura na Kiss (Mischievous Kiss)” where the main cast walked the runway, which in itself became an instant spotlight of media attention. Some of the outfits featured in the collection, have also appeared in the movie which was released in Fall 2016 and Winter 2017.
Since we have had a lot of inquiries regarding the dresses that the actresses wore, we show-cased an entirely new collection of tweed jackets and dresses that collaborated with the same movie at the Kobe Collection 2016 AW, and began producing women’s products as from 2016AW.
In addition, we began handling the finest Italian and British fabrics from 2016SS, producing entirely custom-made tailored business suits.
We participated in the renowned Amazon Fashion Week Tokyo held in October 2017, and show-cased our 2018SS Collection, “SAMURAI REPRISE”.
In collaboration with Gallery SHINSEIDO, we were able to exhibit the painting “Waterfall” on the runway created by the famous Japanese Painter, Hiroshi Senju. Because of this, we were able to bring to life a fashion show that fused the artistic talents of Hiroshi Senju and our brand’s concept. Spectators were of a global community, spawning a large number of positive articles being published in local and overseas media.
FORTUNA Tokyo started selling in ISETAN Singapore in August 2018, and also started selling at the store ” 13 Crosby” in Soho Manhattan, New York in July 2019. In September 2019, a runway show was held at New York Fashion Week and the 2020SS collection was announced. The runway show situation was broadcasted on fashion tsushin, and the first look Samurai armor made in Nishijin woven were praised and featured in numerous media such as domestic and foreign television, newspapers and magazines.
FORTUNA Tokyo Office
Beat Communication Co., Ltd
Premium Youzone Fl.5, 2-23-12, Higashi, Shibuya-Ku, Tokyo 150-0011, Japan
TEL: +81-3-5778-0387 FAX: +81-3-5778-6827
Established : January 6, 2004
Capital stock: 34,000,000 yen
CEO： Ryo Murai
150-0011, ２-２３-１２ higasi shibuyaku tokyo
Akiko Koba : Creative Director & Designer
Fascinated by the beauty of Nishijin Kyoto woven silk, Akiko Koba, launched the luxury brand FORTUNA Tokyo. Neckties as well as folding fans are meticulously crafted utilizing Nishijin Kyoto woven silk, bestowing the products with an unprecedented level of luxury, inherent with the historically rich textile’s unparalleled craftsmanship.
Combining Akiko Koba’s graphic design background, a mixture of contemporary graphic design, infused with traditional Japanese kimono techniques, gave birth to a new genre of style.
FORTUNA Tokyo had been supported by the Japanese Ministry of Economy, Trade and Industry in FY 2015 for the test marketing support project.
As of present, Akiko Koba is now in the process of crafting new and unique designs for both men and women, under the brand’s well established style and manufacturing techniques.
Akiko Koba’s ultimate vision is to introduce us to a new world of luxury fashion, incorporating both traditional Japanese textiles and craftsmanship both at the highest possible level.
- July 2011- FORTUNA Tokyo brand was released and started selling Kyoto Nishijin silk neckties.
- October 2014 – Polo shirts and Kyoto Nishikin silk folding fans announced as new products for 2015SS. Confirmed to deal in Men’s Fashion with Amazon Japan.
- May 2015 – Pop-up store opened at Mitsukoshi Isetan Nihonbashi main store.
- January 2016 – Selected as a Cool Japan Project by the Ministry of Economy, Trade and Industry for Hong Kong Fashion Week.
- Exhibit at 2016 FW and perform a runway show. The same year we also started custom-made business suits.
- September 2016 – Collaboration with the movie “Itazura Kiss THE MOVIE” and appeared in the Kobe Collection 2016 AW.
- January 2017 – Popup store opened at Muromachi Credo (Nihonbashi).
Began dealing with Bangkok ISETAN (Thailand).
- October 2017 – Participated in Amazon Fashion Week Tokyo 2018SS (Tokyo Collection) in collaboration with Japanese painter Hiroshi Senju’s waterfall and held a runway show.
- April 2018 – FORTUNA Tokyo’s Kyoto Nishijin silk iPhone case (compatible with 6, 7, 8) was chosen to be exhibited and sold at Paris showroom “Maison wa” for the project of Cool Japan products – Challenge Local Cool Japan in Paris.
- Featured as a designer profile on British Vogue in 2018 April, May and June issues.
- Signed a contract with the showroom “Ivan Bitton Style House” which is managed by one of the top stylists’ of LA “Ivan Bitton”, and began renting our collections for celebrities.
- June 2018 – With the support from JETRO, it has been confirmed that FORTUNA Tokyo will be exhibiting at TRANOI Paris Men’s June 2018. FORTUNA Tokyo released 2019SS Collection.
- August 2018 – Started to sell in Men’s Fashion with ISETAN Singapore Scotts.
- Jan 2019 – With the support from JETRO, it has been confirmed that FORTUNA Tokyo will be exhibiting at LIBERTY FAIRS NEW YORK Jan 2019, FORTUNA Tokyo released 2019AW Collection.
- July 2019 – Started sales at the store “13 Crosby” in Soho Manhattan, New York.
- September 2019 – The runway show at New York Fashion Week and 2020 SS collection announced. It was taken up by many medias such as TV broadcasts in “fashion tsushin”.
About Nishijin Kyoto weaving
The roots of Nishijin Kyoto weaving, date back to the 5th and 6th centuries, where craftsmen lived in Kyoto, later known as the Nishijin Kyoto District. With more than 1000 years of tradition and formalism, the craftsmanship that is cultivated into Kimonos and luxury Obis (belt/band) is also inherited by the present day Nishijin Kyoto weaving society. The joy, splendor, and beauty of Japanese traditional crafts are put in the wonderful products born from Nishijin Kyoto, with the hope of passing it onto the next generation.
About the quality of the silk
Manufactured in the oldest, largest and longest established factory in the Nishijin Kyoto Textile Union. The factory will only use the superior 3A Super Extra Grade silk thread.
The weft uses an extremely thin thread (63 Denier), which is 1.7 times thinner than what others use having the advantage of realizing intricate designs, and bringing a glossy look to the fabric.
The density of the warp thread is 10,500/1m (using 21 Denier thread). Other brands have 8000～9000/1m on average, thus making a big gap in quality and density, and performs excellent in terms of durability.
The speed of the weaving loom that weaves the fabric is slower by 50 to 70% compared to other machines. By weaving slowly we can accomplish great hand feel and a beautiful glossy appearance unparallelled to rivals.
We use a Jacquard loom called Rapier. By using the clean underground water of Kyoto to dye the yarn,
the colors spring to life beautifully, producing and elegantly refined textured appearance.
The transformation from Design to Nishijin Kyoto silk
Once the design has been confirmed it is then turned into a CG drawing. According to the CG drawing a Jacquard punched card will be made so that it can be read in the loom.
After a jacquard punched card is ready, samples will be made. To do this different colored silk threads will be hand picked depending on the shade that is required, and there are a lot of shades to choose from.
Though the threads are dry, they need to be spun on to a different thread frame to make the weaving process easier.
Once the thread frames are ready, next comes the actual weaving. In the ancient times, it used to be done by hand. But in recent years they have started using a Jacquard weaving loom called ‘Rapier’.When it comes down to the quality of Nishijin Kyoto silk, it has its own unique characteristics.
The weft thread is actually 1.7 times thinner than others, which helps in bringing intricate designs to life. These designs are complicated, detailed, and very accurate.
Most other brands have around 8,000 to 9,000 warp threads per meter, but Nishijijn Kyoto silk have around 10,500 warp threads per meter making it denser and stronger than others.
Thinner threads also lead to slower weaving speeds making it around 50 – 70% slower that other factories, but that makes up for pristine quality and perfection.
Once the weaving process is complete, the sample swatches will then be arranged.As soon as the samples have been completed, swatches are sent to be approved. As soon as the the swatches are approved, mass production weaving will take place.
When mass production has been completed the finished textiles will be sent to the factories to be manufactured into neckties.
This entire process spans from 1.5 to 3 months depending on the quantity required.