FORTUNA Tokyo Now Available at CHOOSEBASE SHIBUYA
Following the success of our Kyoto machiya shop, FORTUNA Tokyo—a Kyoto-born, Tokyo-designed modern Japanese brand—has officially launched at CHOOSEBASE SHIBUYA on November 1, 2025.This new location features a curated selection of products perfect for the upcoming gift season, giving customers the chance to experience our craftsmanship up close.
At the store, visitors can explore items such as the Kyo-ori Matelassé Bag and Coin Case, and the Nishijin-ori Necktie “18. HOKUSAI” paired with its matching Compact Mirror.
Our brand concept, “Wearing the Beauty of Japan,” reflects our mission to bring traditional Japanese weaving techniques like Nishijin-ori and Kyo-ori into contemporary fashion.
Each piece combines refined design with the timeless elegance of Japanese craftsmanship.
CHOOSEBASE SHIBUYA is a hybrid retail space that blends digital and physical shopping experiences, allowing customers to browse in-store and purchase online with ease. Even items not displayed on the shelves are available in-store or through online orders.
A total of 20 products are available at CHOOSEBASE SHIBUYA, including:
<Nishijin-ori Neckties>
Nishijin-ori Necktie 05. Chance
Nishijin-ori Necktie 18. HOKUSAI
Nishijin-ori Necktie 24. Eternal Beauty
<Bags & Accessories>
Kyo-ori Matelassé Bag and Coin Case
Nishijin-ori Compact Mirror 18. HOKUSAI
With this new presence in Shibuya, one of Tokyo’s most trendsetting neighborhoods, FORTUNA Tokyo aims to make the beauty of Japanese textiles more accessible to people across Japan and beyond.
Message from the Designer
“After opening our Kyoto machiya shop, we’re thrilled to now welcome customers in Shibuya as well.
As the holiday season approaches, we hope our pieces will bring a touch of Japanese beauty into everyday life and make meaningful gifts for loved ones.
We also hope international visitors will enjoy experiencing the delicate design and craftsmanship that define our brand.”
— Akiko Koba, Designer, FORTUNA Tokyo
Store Information
Launch Date: November 1, 2025
Location: CHOOSEBASE SHIBUYA
Address: 1F, Seibu Parking Building, 21-1 Udagawacho, Shibuya-ku, Tokyo
Hours: 11:00 AM – 9:00 PM
Products: 20 items including ties, bags, and accessories
Official Website: https://choosebase.jp