Bringing Nishijin Weaving into the Modern Era: FORTUNA Tokyo Launches Sales at a Traditional Kyoto Townhouse
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Kyoto-born modern Japanese brand FORTUNA Tokyo has started offering its Nishijin-ori (Kyoto silk brocade) items at ŚaKra Japan, a 100-year-old renovated townhouse and craft select shop in Otowa, Yamashina, Kyoto, as of November 1, 2025.
This new location follows FORTUNA Tokyo’s global presence in Singapore Isetan, New York, and Hollywood, continuing its mission of “Sharing Japanese Tradition with the World.”
The Kyoto expansion responds to growing requests from international customers who wish to experience and purchase the brand’s products directly in Japan—making it an initiative designed to engage inbound visitors and global fans of Japanese craftsmanship.
The collection available at ŚaKra Japan features three of the brand’s signature items:
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Kyo-Ori Matelassé Bag
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Nishijin-ori Necktie 18. HOKUSAI
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Nishijin-ori Kyoto Folding Fan 16. Samurai
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“We’ve seen growing interest from overseas customers who want to experience authentic Japanese culture firsthand,” says Akiko Koba, Brand Director of FORTUNA Tokyo.
“By offering our Nishijin-ori pieces in a real Kyoto townhouse, we hope visitors can truly feel the elegance and craftsmanship behind Japanese textiles. Nishijin-ori fabrics are known for their fine threads and delicate weaving techniques, which make them both durable and luminous. Although production is limited due to the time-intensive weaving process, the current exchange rate makes them more accessible to international customers. We invite everyone to experience the artistry of Kyoto’s traditional weaving—something that can’t be fully conveyed online.”
In recent years, Kyoto has become a hub for cultural tourism, where visitors can discover and purchase traditional crafts. FORTUNA Tokyo’s initiative represents a new model that connects cultural heritage with regional revitalization.
Store Information
Location: ŚaKra Japan (10-10 Otowayakudeyamachi, Yamashina-ku, Kyoto, Japan)
Hours: 11:00 AM – 6:00 PM